Party and Gender Stereotypes in Campaign Attacks

Erin Cassese and Mirya Holman. 2017. Political Behavior (Online First).

Results suggest that female candidates are particularly vulnerable to trait based attacks that challenge stereotypically feminine strengths.


Terrorist Threat, Male Stereotypes, and Candidate Evaluations

Mirya R. Holman, Jennifer L. Merolla, Elizabeth J. Zechmeister. 2016. Political Research Quarterly 69(1): 134-147.

Finds that masculine stereotypes have a negative influence on both male and female Democratic candidates in good times, but only on the female Democratic candidate when terror threat is...


Gender Targeting in Political Advertisements

Mirya R. Holman, Monica C. Schneider, and Kristin Pondel. 2015. Political Research Quarterly 68(4): 816-829.

Finds that only female candidates are able to prime female voters’ gender identity using identity appeals.


Gendered Campaign Strategies in U.S. Elections

Jason H. Windett. 2014. American Politics Research 42(4): 628-655.

Demonstrates that the gender of candidates directly influences the types of issues and strategies that each candidate pursues on the campaign trail.


The Effects of Gender-Bending on Candidate Evaluations

Monica C. Schneider. 2014. Journal of Women, Politics, & Policy 35(1): 55-77.

Finds that male and female candidates who used gender-bending rhetoric were able to overturn stereotypes by persuading and priming voters.


Measuring Stereotypes of Female Politicians

Monica C. Schneider and Angela L. Bos. 2014. Political Psychology 35(2): 245-266.

Find that female politicians seem to be “losing” on male stereotypical qualities while also not having any advantage on qualities typical of women.